Our team
Clients and Projects
| Clients | Projects |
|---|---|
| AfriSam | Prof Adré Schreuder started engagement with AfriSam, at that time Alpha Ltd, before 2000 |
| Banking | Prof. Adré Schreuder continuously engages with South African and international banks |
| Insurance | Prof. Adré Schreuder continuously engages with South African and international Life, Short Term and Health Insurance companies |
| Industrial | Prof. Adré Schreuder continuously engages with South African and international industrial companies, across many industries |
BCom, BCom Hons, MCom & DCom
University of Pretoria & University of Jhb
Professor, Coach & Author
CX Strategic Facilitation
- UP Marketing Department: Founding Professor Marketing & Communications Department at the University of Pretoria
- Consulta Pty Ltd: Founder & CEO
- Founder & Chair of South African Customer Satisfaction Index
- CXSA (Customer Experience South Africa): Chair Of The Board Of Directors
- Professor/Chair in Customer Experience Management at UP
Clients and Projects
| Clients | Projects |
|---|---|
| AfriSam | VOC, CC maturity |
| Sasol | Strategic VOC, Real-time CX measure, CX training |
| Legal Wise | Full CEM measure and strategic consultation |
| FNB | Customer Experience, Journey mapping |
| Liquid Capital | Brand Equity, Journey mapping, Value Proposition |
| ABSA | Annual CX measure, CX training, Brand Equity |
PHD (Research Psychology)
UNISA
Converting customer needs into executable research
Research methodology
Cognitive and emotional measurement of customer experience
Research conceptualisation and questionnaire design
Data analysis and extraction of insights
Presentation of findings to senior leadership
- I’ve been conducting customer research for the last 25 years.
- Industries: Financial, Insurance, Petrochemical, Manufacturing, Pharmaceutical, FMCG, Telecommunications, and Motor vehicle.
- Responsible for the entire project lifecycle – from inception to delivery.
- Ph.D. (Research Psychology): Title: Cognitive and Emotional drivers of customer satisfaction and loyalty.
- Developed a Structural Equation Model depicting the relationship between the emotive and cognitive experiences of customers.
- Showing the difference between- and alignment of Strategic CX measures and real-time operational measures.
Clients and Projects
| Clients | Projects |
|---|---|
| Verex Group Ltd | Data Strategy and CIO |
| Insure Telematics | Data and Innovation Strategy. Data and development teams |
B. Eng
North-West University
Data Integration
Data Architecture
Technology Strategy
Data Strategy
Innovation
- I’ve been involved in the design of end-to-end data pipelines for an industry benchmark measure to enable data governance, data security, reporting efficiency, and consistent delivery of research results.
- I’ve been involved in the technology strategy with regards to the data governance, security, reporting of industry benchmark research projects.
- I’ve been involved in business intelligence dashboards for research projects to enable advanced self-service capabilities for a client.
Clients and Projects
| Clients | Projects |
|---|---|
| ABSA | Sacsi, Customer Satisfaction, VoC |
| FNB | Sacsi, Customer Satisfaction, VoC |
| AFRISAM | Customer Satisfaction, VoC |
| Nedbank | Sacsi, Customer Satisfaction, VoC |
| Std Bank | Sacsi, Customer Satisfaction, VoC |
| Santam | Sacsi, Customer Satisfaction, VoC |
National Higher Diploma
University of South Africa
Data Collection Management
Project Management
Customer Relations
People Management
Contact Centre Management
- I’ve been involved in the Market Research Data collection industry for over 20 years as a Data Solutions executive working with the following industries: Financial Services (Banking; Medical Aid; Short term Insurance; Life Insurance), Retail, FCMG, and Telecommunications.
- Highly proficient leader in managing any size project through Telephonic Interviewing, Large scale full random geographic representative face-to-face interviews at home, office, and retail.
- Legendary recognition for the highest levels of Operational Management, Quality Control, and Customer Experience.
Clients and Projects
| Clients | Projects |
|---|---|
| ABSA | Customer Experience Measurement & SA-csi |
| FNB | Various projects, including customer experience management |
| TIHSA | SA-csi, Customer Experience Measurement |
| Nedbank | SA-csi |
| Old Mutual | Research that informed Business Level strategic investment decisions |
| Telkom | Customer Experience Measure & SA-csi |
MCOM (Marketing Management)
University of Pretoria
Market Research
Customer Experience Management
Customer Satisfaction
Advanced Analytics
Marketing and Business Strategy
I’ve been involved in Market Research for 23 years. Specialising in robust, scientific standard research that gives organisations confidence to base strategic decisions on. I have a strong acumen to develop insights that lead to tangible business improvement actions. Notable projects include:
- Implementation and running of an organisation wide, customer experience measure for a large bank, spanning several years, across multiple Southern African countries
- Supported implementation of the South African Customer Satisfaction Index
- Various ad hoc research studies that informed Business Strategy level decisions, influencing multi-million rand investment decisions
Clients and Projects
| Clients | Projects |
|---|---|
| Nedbank | Private Clients and Small Business CEM Private Wealth CEM Corporate CEM Customer Satisfaction Benchmarks Brand Tracker |
| AfriSam | CEM |
| SA-csi | Customer Satisfaction Benchmark Industry Wide |
| EQSTRA | CEM |
M.Sc. (Financial Engineering)
North-West University
Data science & statistics
Analytics projects
Predictive modeling
Data strategies
Business intelligence
Data modeling
- I have 15 years experience in customer research and data modelling and management.
- I’ve been involved in designing and running of the AfriSam CEM measure from 2012 to 2017 and have vast knowledge of the industry, the competitor set, as well as the AfriSam way.
- I’ve run large scale CEM projects including benchmark studies on an industry level.
- I’ve developed an end-to-end data pipeline for an industry benchmark measure to enable data governance, data security, reporting efficiency, and consistent delivery of research results.
- I’ve been involved in business intelligence dashboards for research projects to enable advanced self-service capabilities for a client.
Clients and Projects
| Clients | Projects |
|---|---|
| AfriSam | VOC, CC maturity, CX Masterclasses, CX Practitioner Classes |
| FNB | Brand Performance Index, FNB Branch Community and Social Media Text analytics |
| Sasol | Real time VOC and Dashboard |
| SA-csi | Customer Satisfaction Benchmark |
B Consumer Science
University of Pretoria
Customer Experience Management & Customer
Satisfaction Measurements
Market research
Data Analytics
Social media and sentiment analytics
CX facilitation & training
- Seasoned individual with 10 years of experience and advanced skills in market research, customer satisfaction, benchmark operations, networking, lead development, lecturing, training and revenue generation. Skilled in acquiring and satisfying even the most demanding clients.
- Experience in market research, strategic management, brand engagement and Customer communities
- Industries: Financial, Insurance, Petrochemical, Manufacturing, Pharmaceutical, FMCG, Telecommunications, and Motor vehicle.
- M Consumer Science – Title: The influence of social media on customer satisfaction when dining at casual dining restaurants in South Africa.